branding

The marketing activity of branding may not necessarily make a particular business product to be unique but for sure it will only give an identity and a form of ownership to the product so that customers and clients can easily identify such products by just mentioning the brand or easily notice...

Branding is an important component of marketing that helps companies differentiate themselves from their competitors and build a strong and recognizable brand identity. The role of branding in marketing goes beyond merely designing a logo and tagline; it involves giving a company a distinctive...

Influencer marketing is not appropriate for every brand. It depends on a variety of factors, including the brand's target audience, the product or service being marketed, the brand's marketing goals, and budget. For example, if a brand is targeting a very niche audience that is unlikely to be...

Business owners/entrepreneurs often link coming up with a brand identity with picking out a logo and color scheme for use online and in packaging. They do no t bother with branding strategies because they typically delegate these responsibilities to third parties like media groups. In truth...

There are two categories of brands in the world: the local brand and the international brand. The international brands are those kind of brands that are sold at an international level and in many counties whereas the sales of the local brands are limited to specific countries only. I have also...

A lot of times we focus more on brand visibility online and forget to optimize the brand offline. We need to work at both ends so that we capture al our customers and potential buyers everywhere. You need to be seen and known in both ways. So how do you boost your brand visibility even offline...