localization

Localization has a significant impact on marketing effectiveness, especially for companies that operate globally. By tailoring marketing campaigns to the local language, culture, and customs of the target audience, companies can create more personalized and relatable experiences for their...

Localization in marketing is the practice of tailoring marketing messages and material to appeal to certain geographies, cultures, or languages. For brands trying to broaden their appeal and establish connections with new audiences around the globe, this strategy may be very effective. The...