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Email marketing
5 things to consider when choosing email marketing software
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[QUOTE="Holicent, post: 292447, member: 76163"] Email marketing software can be the difference between a successful campaign and one that falls flat on its face. However, choosing the right tool for your business can be confusing. Here are some things to consider when choosing email marketing software: Integration with other platforms. Most email marketing software offers integration with social media platforms like Facebook and Twitter, but this integration is often limited to sending out updates in real-time. For example, if you’re using MailChimp and want to use it for your Facebook ads, you may need another platform altogether. Analytics and reporting features. Email marketing software should include an analytics dashboard that allows you to track your campaigns in real time and see how they're performing over time. You should also have access to advanced reporting tools so you can keep tabs on how each segment of your audience is responding to your emails. Support options for custom integrations or third-party tools. Some email marketing platforms offer support for third-party tools like CRMs or custom integrations, which makes them ideal for businesses who want to integrate their existing tools into their campaigns without hiring outside help. [/QUOTE]
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5 things to consider when choosing email marketing software
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