Voice search optimization
Remember in “The Little Mermaid” when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it’s important to show up where people are searching.
Voice search is an increasingly important area in which to rank. In fact, according to PwC, 65% of 25- to 49-year-olds speak to their voice-enabled devices at least once per day. That’s why optimizing your content for voice search is essential.
Here are a few tips to get started:
Remember in “The Little Mermaid” when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it’s important to show up where people are searching.
Voice search is an increasingly important area in which to rank. In fact, according to PwC, 65% of 25- to 49-year-olds speak to their voice-enabled devices at least once per day. That’s why optimizing your content for voice search is essential.
Here are a few tips to get started:
- Research long tail keywords: When people use voice search, they speak in full sentences. To optimize for voice search, start researching longer tail keywords.
- Write answer-focused content: The content you write should answer your audience’s questions.
- Optimize for snippets: Smart speakers like Alexa and Google Home look for short, concise answers. Writing quick summaries in your posts make it easier for search engines and smart speakers to find the answer they need.
