Anyone can explain the Google adword API ?

Jasz

VIP Contributor
Google AdWords API is the API that allows software to interact directly with Google's AdWords system. It uses SOAP protocol and responses are in XML format. The API can be used to create, edit, and manage accounts and campaigns. The API also provides access to keyword data, ad text, and report information.

The API is intended for software developers who are responsible for managing large or complex AdWords accounts. Using the API, you can automate a variety of tasks including creating new campaigns, adding keywords, setting bids and budgets, applying ad extensions, creating ads and targeting audiences. The API also enables you to build applications that allow other people access their AdWords accounts.

With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the Google Ads UI does, but programmatically. You can build tools to automate account management tasks, bulk upload new or modified ads, manage your billing, and more.

You can use any of our official client libraries for Java, .NET, Python, PHP, Perl or Ruby to access the API. If you're using a different language, you'll need to make raw API calls over HTTP using a JSON request format.
 
Top