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Are businesses expected to be 100% sincere with their consumers.
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[QUOTE="Etini, post: 272685, member: 90141"] One of the principles of utility states that a consumer should have full knowledge of the product/service they are purchasing. Businesses need to be sincere with their customers. Let them choose to patronize your product. It helps to build brand trust which in turn translates to brand loyalty. If your consumers feel they have been defrauded into buying your products, they would never patronize you again. [/QUOTE]
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Are businesses expected to be 100% sincere with their consumers.
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