Benefits of on page SEO and off page SEO

[Maria Javed]

On-page SEO refers to the factors that can be controlled directly on a website, such as the content and structure of the pages, the use of headings and tags, and the overall usability and accessibility of the site. On-page SEO is important because it helps search engines understand what a website is about and how it is relevant to users.
Some benefits of on-page SEO include:

1. Improved visibility: By optimizing the content and structure of your pages, you can improve the visibility of your website in search engine results.
2. Better user experience: On-page SEO can help to improve the user experience on your website by making it easier for visitors to find what they are looking for and navigate your site.
3. Increased credibility: By providing high-quality and relevant content, you can establish your website as a credible and trustworthy source of information, which can improve its ranking and credibility in the eyes of users.

Off-page SEO refers to the factors that contribute to a website's visibility and ranking, but that are not directly controlled by the website owner. This can include things like the number and quality of links pointing to the site, the presence of the website on social media platforms, and the overall authority and credibility of the domain.
Some benefits of off-page SEO include:

1. Improved visibility: By building high-quality links to your website, you can improve its visibility in search engine results and attract more qualified traffic.
2. Increased credibility: Off-page SEO can help to establish your website as a credible and trustworthy source of information, which can improve its ranking and credibility in the eyes of users.

Overall, both on-page SEO and off-page SEO are important for the success of a website, and a well-rounded SEO strategy should include a combination of both on-page and off-page tactics.