King bell
VIP Contributor
Email marketing segmentation can be defined as the division of email subscribers into smaller, targeted segments based on certain criteria. In this case, it is possible to send relevant and personalized content to different groups of readers hence increasing participation and conversion rates. The following are some of the best practices for email marketing segmentation:
1. Collecting data that matters: This means collecting information about your subscriber’s preferences, demographics, purchase history and any other information that may be valuable. This segmenting will only make sense if you collect such information.
2. Have clear segmentation criteria: What are the criteria at which your email list should be segmented? These may include location, age, gender, interests, engagement level among others.
3. Develop targeted content: Create emails that resonate with each group segment basing on their interests or preferences; for example by giving them personalized recommendations or exclusive promotions or sending them demographic or behavioral characteristic aligned content.
4. Automate your segmentation process: Automation ensures efficient segmentation by using predetermined rules and parameters set by email marketing automation tools so as to save time in sorting out emails according to predefined rules done by marketers themselves in order to place subscribers in appropriate subgroups.
1. Collecting data that matters: This means collecting information about your subscriber’s preferences, demographics, purchase history and any other information that may be valuable. This segmenting will only make sense if you collect such information.
2. Have clear segmentation criteria: What are the criteria at which your email list should be segmented? These may include location, age, gender, interests, engagement level among others.
3. Develop targeted content: Create emails that resonate with each group segment basing on their interests or preferences; for example by giving them personalized recommendations or exclusive promotions or sending them demographic or behavioral characteristic aligned content.
4. Automate your segmentation process: Automation ensures efficient segmentation by using predetermined rules and parameters set by email marketing automation tools so as to save time in sorting out emails according to predefined rules done by marketers themselves in order to place subscribers in appropriate subgroups.
