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Ever wonder why some websites run better than others on the search engines? A powerful web marketing technique called Search Engine Optimization otherwise known as SEO is responsible. SEO can bring extra traffic to your website because it places it in more visible places on the search engines, so when visitors are searching for your particular product in your industry, they are seeing your site amongst the top ones. This is the power of SEO! To get a better understand of how SEO is structured, lets take a look at the ‘Search Engine’.

What are Search Engines?

Search engines are large databases of web page files that have been grouped and assembled together by machine.

How do Search Engines work?

Search engines employ ‘spider’ or ‘robots’ to crawl through the web space from link to link, identifying and recording web pages. Sites with no links and other pages may be entirely missed. Once these spiders get to a web site they index most of the publically available words on that site.

Web page owners can submit their site URL’s to the search engines for ‘crawling’. These will eventually be added to the search engine databases. So, whenever you conduct a search on the web you are essentially asking the engine to scan it’s database of sites to match your keywords and phrases. This is how search engines work.

Best Tips for SEO

1. Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.

2. Discover What Your Competitors are Doing
Knowing how many incoming links your competitors has, will give you a fantastic edge. Doing your research here will give you specific ideas of how you should structure your keywords as you can see what is working for your competitors.

Check for the following:

  • Competitor rank in the search engines
  • Quantity AND quality of incoming links (prioritized)
  • What keywords are in the title of linking page?
  • The Google PageRank™ or MozRank of linking pages
  • The popularity of the linking domain

3. Write Very Linkable & Sharable Content
The content on your site is very important. It should have, distributed within it ,rich keywords that can be picked up easily by the ‘crawlers’. Make sure:

  • The content is useful
  • The content is original
  • You can't help but link to it
  • There are supportive facts and references
  • There's enough detail that nobody can memorize it
  • Something fun or interesting is included (like video)

4. Optimize Your Title and Meta Tags
HTML titles and meta tags should be different on every page of your website for most search engines to store and list them in the search results.


Well-known member
Nice tips. The World of SEO is a wide one ,but with the right SEO tool ,one can be able to survive it.

Most site owner thinks that having a good keywords is sufficient for a good search engine ranking , but this is not really true.

Relevance of Keywords plays an important role in the ranking of a site . There are many competitive keywords out there , and one with a modified keywords consisting of both long tail and short tail words ,will even have higher ranking than someone using SEM, because of the relevance of his keywords.
SEO basically is free and a great tool for new sites that can't afford SEM


Well-known member
Organic traffic will flood your website you do both on-page and off-page optimization very well with a strong website authority. These are some of the tips someone can follow in order to boost their websites performance on Google search engine. This

1 Target Easy To Rank Keywords: targeting easy to rank Keywords will help your website to rank higher on Google SERP with little or no effort. Once you target these less competitive keywords, you don't need much backlinks to rank high.

2 Always Publish Quality Cotents: once you have easy to rank keywords you want to rank, the next thing you should to is to publish valuable and high quality contents on your website. This will help to boost the dwelling time of your website.

3 Avoid Black Hat Backlink Building: no matter what, you should avoid engaging black hat backlink building tactics. Some of them are private blog network, link farming, inject links etc.

4 Loading Speed: you should install plugins like W3 cache that will help to boost loading speed of your website. Fast loading send signal to Google and this can affect your ranking.

5 InterLink: you should InterLink all the related contents on your website. This will also help to boost the dwelling time of the visitors on your website.


Valued Contributor
There are a lots of tips for SEO marketing such as;erasing or removing anything that will slow down your site,linking to other website with relevant contents, encouraging other trustworthy site to link to you,also writing unique and relevant meta description for every page,if you also have web analytics in place at the start,these are some few tips for SEO marketing.


Well-known member
Nice. Maximizing SEO marketing can be achieved by improving Title Tags and looking at your highest-level category pages and mastering Keyword Research. A sound SEO program relies on keyword research to:
  1. Understand Your Competition.
  2. Map Keywords.
  3. Optimize Your Site.
  4. Produce Regular Content.
  5. Boost Link Equity.
  6. Build Your Social Media Network.