Frank Dumont
New member
Rachel Conlan has recently started her new role as Binance's Chief Marketing officer after joining the company as vice president of Global marketing.
“The best way to describe my transition to crypto is like a roller coaster. It’s ever-changing, it’s dynamic, it’s up and down.”
In the following exclusive interview, the new Binance CMO shares with us what brought her to Binance, what her current challenges and the million-dollar question is the Binance FUD regarding the regulatory issues justified? Conlan assures that in a few months, everything will turn out to be okay.
It comes with its unique challenges to manage the marketing of a global entity such as Binance. In the room, Conlan didn't hesitate to speak about the elephant. In the mainstream world, Crypto has a bit of a reputation problem," she admitted bluntly.
A multisectoral approach is required to address this challenge, with education at the heart of it. Conlan stressed her commitment to that mission: given our reputation, the challenges we face daily, and the mass media FUD which we must combat at every opportunity, it is only through putting the right education tools into the hands of our core community that this task will be met. Binance, as a market leader, wants to educate and inform its customers on the best practices of cryptocurrencies. I must ensure they are taught in a way that is optimal for people who need them most at any given moment.
“The best way to describe my transition to crypto is like a roller coaster. It’s ever-changing, it’s dynamic, it’s up and down.”
In the following exclusive interview, the new Binance CMO shares with us what brought her to Binance, what her current challenges and the million-dollar question is the Binance FUD regarding the regulatory issues justified? Conlan assures that in a few months, everything will turn out to be okay.
It comes with its unique challenges to manage the marketing of a global entity such as Binance. In the room, Conlan didn't hesitate to speak about the elephant. In the mainstream world, Crypto has a bit of a reputation problem," she admitted bluntly.
A multisectoral approach is required to address this challenge, with education at the heart of it. Conlan stressed her commitment to that mission: given our reputation, the challenges we face daily, and the mass media FUD which we must combat at every opportunity, it is only through putting the right education tools into the hands of our core community that this task will be met. Binance, as a market leader, wants to educate and inform its customers on the best practices of cryptocurrencies. I must ensure they are taught in a way that is optimal for people who need them most at any given moment.
