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Brand management
Brand Management Plan
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[QUOTE="raaman, post: 342205, member: 23419"] The course of strategic brand management starts with a valuation of your company's brand. Consider about the things that are essential to your customers, your employees' talents, your raw materials, and dealers. Then, note down those things in a paper or cloud-based system. Take care that you can access this document and its contents through the entire organization, including your senior manager. This will help you develop a clear plan and make the most of your brands prospective. With the planned brand management system, the awareness of the organization is improved, which in turn helps it gain a good advantage over its competitors. Without appropriate branding, companies will have problem attracting customers and offering a convincing value proposal to their customers. [/QUOTE]
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