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Brand management
Brand Management Plan
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[QUOTE="moonchild, post: 342232, member: 57467"] I think the term Brand Management is just an industry lingo used by consultants to extort money from business owners, I don't actually see the difference between Branding and Brand Management, if you're handling a company's Branding it's only ideal to manage it, it's like giving birth to a child, you'd have to take care of it too, one doesn't minus the other, they go together. A good Brand strategist should be able to handle Brand Management, I also think these types of niches have low barrier of entry and are not advisable to get into, because if everyone can do it, why won't I do it myself? Why do I have to hire you? [/QUOTE]
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