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Brand management
Brand Positioning and Value Strategy
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[QUOTE="Jasz, post: 223742, member: 61772"] Brand architects are hired to create a plan for how a company and/or product will be perceived by its target market. This can be done through the use of traditional advertising as well as experiential marketing, brand partnerships, and smart use of digital channels. As brand architects, you work with companies to determine their target audience and their competitors, then create a plan for how they will market the product or service to reach those customers. Your ultimate goal is to help companies find a unique position in the marketplace that will allow them to gain competitive advantage over their competitors. As a brand strategists: you ensure that all of a client's messaging and marketing efforts align with their goals as a company. By making sure that every message is on-brand, customers are more likely to recognize the brand and think of it in positive ways when they need to make purchasing decisions You should be able to use data to make decisions about marketing strategy which gives clients access to expert insights about their industry and competitors so they can make informed decisions about where they should spend their time and money on marketing efforts. [/QUOTE]
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