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Brand management
Branding positioning strategy for customers minds
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[QUOTE="Ganibade, post: 332009, member: 50186"] The goal of brand positioning strategies is to create a favorable and unique area in consumers' minds for a brand. The secret is differentiation—concentrating on special qualities or traits. This could entail using certain pricing techniques, placing an emphasis on quality, or connecting with particular lifestyle options. A targeted market segment aids in message customization, and a consistent brand communicates the intended perception. A well-positioned brand satisfies consumer wants, establishes credibility, differentiates the business from competitors, and encourages devoted patronage over the long term. [/QUOTE]
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