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Building a Brand on Social Media
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[QUOTE="Mika, post: 254936, member: 29399"] Social media is the best platform to build your brand because in order to build a brand you need to be recognizable amongst your customers and potential customers. Billions of people use social media sites, therefore, you can easily find your customers and potential customers. Consistent branding on social media is very important because it has been reported that consistent presentation by a brand increases revenue by 33 percent. Apart from revenue, branding is also about how you relate to your customers, or how your customers actually perceive your business. Branding is a collection of your business values, goals and solutions wrapped up into your name, logo and product, and services. What does branding on social media actually look like? Where do you start, how do you build a brand on social media? The answer is rather simple. You build an audience of target customers. You create content that provides value to your target customers. You sell the dream and lifestyle, and not the product. [/QUOTE]
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