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Can Digital Marketing Replace Traditional Marketing
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[QUOTE="Mika, post: 147642, member: 29399"] Digital marketing means marketing products and services on the internet and building brands and a customer base on the world wide web. Traditional marketing uses newspaper, radio, TV, billboards, pamphlets, posters, flyers, etc. to promote products, services, and business in general. China is credited for inventing marketing to drive sales. Chinese businessmen were using advertorials to promote their products even before Christ. The evolution of mass media took marketing to a whole new level. There are 7.9 billion people on earth of which 4.4 billion use the internet regularly. Digital marketing is based on the internet, therefore, for digital marketing to exist, there should be the internet. However, traditional marketing can reach the customers even where there is an internet. Digital Marketing may never completely replace traditional marketing, but it can of course put traditional marketing on the back seat. [/QUOTE]
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