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Brand management
Can You Generates Sales Just With Branding
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[QUOTE="Holicent, post: 245051, member: 76163"] [FONT=Verdana]In a word, yes. It's all about the "brand" of your company, which is the way your customers see you and your product or service. So how do you build a good brand? First, think about what you want to say with your brand. What qualities do you want people to associate with the product or service that you offer? For example, if you run an organic bakery, then maybe it's important for your customers to know that they can feel good about eating your products because they're made with rich and harmless ingredients. Or if you're an e-commerce site selling women's clothing, then maybe it's important for them to know that all of your clothes are made in factories that pay fair wages. Next, figure out how those qualities are expressed visually through colors and images on packaging and advertisements, for example and make sure everything is consistent across platforms so that consumers always know where to look for information about the product or service's quality standards (or lack thereof). Finally, make sure that everything from social media posts to website design conveys those values consistently so that consumers can easily find them when they're looking for something new and so that potential new clients know exactly what they are buying. You can actually generate sales with good branding.[/FONT] [/QUOTE]
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