The following are some of the most common marketing errors made by consumers:
Not asking for what they want. This is an important mistake because it means you have to guess what your customers want and then try to make it happen. If you don't ask, you won't know how to satisfy their needs and wants.
Being shy about buying things they don't need and won't use. We've all seen this in stores, where people buy something just because they saw someone else use it and liked it. This can be very expensive because these products often end up being unused or returned by customers who find out later that they did not need them at all.
Buying something based on price alone. This is when consumers see a product at a lower price than another similar product or service but end up being disappointed when they find out that their new purchase does not meet their needs or expectations. For example, imagine that someone buys a $500 car with poor gas mileage because of a low price tag on gas; after several months of driving, he discovers that the car has no power steering system and more.
Not asking for what they want. This is an important mistake because it means you have to guess what your customers want and then try to make it happen. If you don't ask, you won't know how to satisfy their needs and wants.
Being shy about buying things they don't need and won't use. We've all seen this in stores, where people buy something just because they saw someone else use it and liked it. This can be very expensive because these products often end up being unused or returned by customers who find out later that they did not need them at all.
Buying something based on price alone. This is when consumers see a product at a lower price than another similar product or service but end up being disappointed when they find out that their new purchase does not meet their needs or expectations. For example, imagine that someone buys a $500 car with poor gas mileage because of a low price tag on gas; after several months of driving, he discovers that the car has no power steering system and more.