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Brand management
Conducting marketing research for brand strategy.
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[QUOTE="Ganibade, post: 332193, member: 50186"] The first steps in conducting market research for brand strategy are determining your target market, examining your rivals, and evaluating market trends. To get input from customers, use surveys, interviews, and social media analytics. Assess customer inclinations and issues to improve your brand's positioning. Additionally, to effectively differentiate your brand, investigate market gaps and future opportunities. To remain competitive and adjust to changing customer needs, keep your research up to current on a regular basis. [/QUOTE]
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