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Brand management
Conducting marketing research for brand strategy.
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[QUOTE="Phantasm, post: 332200, member: 94599"] Marketing research for brand strategy is a crucial step in developing a strong and effective brand. It involves defining objectives, identifying the target audience, conducting a competitive analysis, conducting a SWOT analysis, conducting a brand audit, using online and social media listening tools, conducting surveys and questionnaires, conducting in-depth interviews, organizing focus groups, analyzing website and social media analytics, conducting a trend analysis, developing a brand persona, crafting a brand positioning statement, and planning scenarios. [/QUOTE]
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