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Customer insight is a crucial component of marketing
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[QUOTE="Jasz, post: 245643, member: 61772"] Customer insight is the foundation of all marketing. Without an understanding of your customer's needs, wants and desires, you will never be able to create a product or service that they actually want or need. And while it's important to understand what the market is doing at any given time, it's even more important to understand what your customer wants and needs, and why theywant and needit. To do this, you must be willing to ask questions that make customers feel uncomfortable. You have to be willing to listen with an open mind and heart, without judgment or preconceived notions about what they might say. You have to be willing to take notes, listen carefully and ask follow-up questions as needed in order to get a clear picture of what makes your customers tick. So how do you go about doing this? There are two main ways: First, use surveys and interviews; second, watch them interact with your product or service in real time (or via video). It might take you some time to achieve this, but it will pay off in the long run. [/QUOTE]
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