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[QUOTE="Phronesis, post: 69291, member: 25865"] [B] 2. A Stationery Pack[/B] You will find that most creative businesses will provide some kind of stationery to their client along with their brand identity product or brand identity service that they’re providing but you shouldn’t throw in any product with any other product. Your product should be clearly defined and separated. If you are offering a brand identity design then your brand identity design is the product that you’re offering. If they want stationery on top of that then you also have a stationery product. You can couple these together of course and you can add value by adding the stationery pack on top of the brand identity pack but you should separate these products and this allows you to offer products separately. It allows you to offer that stationary pack as a separate product. If you do sell that brand identity design then you can sell the stationery pack as a value add. [B] 3.Graphics/Icon Pack[/B] Again a lot of businesses will throw graphics and icons in with the brand identity designs that they are doing but if you pull this out as a separate service, if you add a price tag to it, it does enhance the value perception that your client has of this graphics and icons pack. You may well include this in the brand identity design that you’re providing them but you can use that as a value add. You can add that to the fee that you’re charging for the brand identity design. You can throw in a graphic and icon pack and if they see the value price tag to that it might be $499 as an example they’ll see that they’re getting a huge amount of additional value on top of the brand identity design that you’re providing them but again adding value and pulling this out as a separate product adds another income stream to your business. [I]to be continued... [/I] [/QUOTE]
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