Effect of population and sale pitch

[King bell]

When it comes to population, there are two schools of thought:



1) More people means more opportunities



2) More people means more competition



Which one is right? The answer is: it depends. It depends on the industry, it depends on the country, and it depends on the company. But in general, the more people there are, the more competition there is. And in a competitive market, you need an edge.



One way to give yourself an edge is to learn how to sell. Not just learn how to sell, but learn how to sell well. Because if you can sell your product or service better than your competition, you'll be more successful.



There's no one formula for selling well, but there are some basic principles that all good salespeople follow. If you can learn these principles and put them into practice, you'll be well on your way to selling success.

 

[Mika]

Generally speaking, there are two ways to sell, one, you sell to the masses, and two, you sell to a certain segment of the society. In the first method, you are selling a lot of products to generate profits. The profit margin per product is small because you are selling to the masses and the masses cannot afford expensive products as they will only buy a moderately priced product. In the second method, you are selling to a certain segment of the society, mainly the elites, or affluent people. You sell relatively smaller quantities, yet manage to earn a good profit margin per product. When you are selling to a niche, your product is expensive as it is not made for the masses. The best example of these two selling practices is iPhone and Samsung Phones. iPhones are expensive, these devices cannot be afforded by the masses. Therefore, Apple sells comparatively few phones but manages to generate a lot of proits. Samsung, on the other hand, produces budget phones and cheap phones and sells in volume and generates profits. Well, Samsung also has high-end devices but these devices cater to wealthy people and Samsung uses the same tactics to sell expensive devices that Apple has been using for iPhone