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Business strategy
effects of misleading advertisements on consumer trust
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[QUOTE="Jasz, post: 250599, member: 61772"] Misleading advertisements are one of the most serious problems facing consumers in today's marketplace. These advertisements may be in print, on television or radio. There is a possibility that some companies use misleading or false advertising as a way to gain competitive advantage over their competitors by deceiving customers into believing that they are getting something better or different than what is actually offered. It is important to understand that misleading or false advertising can have serious consequences for consumers, businesses and even our economy as a whole. Consumers rely on advertisements to make informed buying decisions, but when they are misled by false claims, they may choose to buy products or services that do not meet their expectations. Ultimately, this could lead to dissatisfaction with the product or service purchased, which may lead them to stop purchasing from that company altogether. This can result in lost sales for the company and lost profits for shareholders as well as decreased consumer trust overall for all companies involved in the industry. If you are a business owner my advice to you is to avoid any form of misleading advertisement. After one or two purchase, tell me, what do you think would happen next? If you are a consumer, I advise you to make concrete research too before purchasing any product, no matter how convincing or catchy the advert is. [/QUOTE]
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