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[QUOTE="Stanleyonyenze, post: 233634, member: 62565"] The high level of automation available is one of the many benefits of using the internet to grow your business. This automation is most visible when a large list of customers is contacted via email. You will need to use opt-in emails to avoid any accusations of spam in the email process. When someone agrees to receive emails from you, they are 'opting in' to your list or newsletter, which prevents them from accusing you of spamming them by sending them unsolicited emails. They will be encouraged to join your mailing list when they visit your website. You can entice them to sign up by providing them with something of value, such as a free report or a multi-part mini-course. Whatever your incentive is, make it a good one or your visitors will not sign up. Once you've obtained your visitors' contact information, it's critical that you carefully follow through. When you send follow-up emails, make sure they receive whatever you promised them and that you continue to provide them with useful information. You can send follow-up emails as often as you want, but keep in mind that every time they receive an email from you, there is an unsubscribe link at the bottom. If your emails are nothing more than an obnoxious sales pitch, many people on your list will unsubscribe, which you don't want. So make certain that you continue to provide them with something of value rather than just a sales pitch. Of course, the entire point of collecting your website visitors' names is to hopefully convert them into purchasing customers. It is estimated that up to 98 percent of visitors to your website will not make a purchase on their first visit... and they will never return. That is why having an opt-in email list is critical. [/QUOTE]
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