King bell
VIP Contributor
360-degree video is an immersive technology that allows viewers to experience a panoramic view of a scene or environment in all directions. It opens up various marketing possibilities such as virtual tours, product demonstrations, event coverage, interactive storytelling, 360-degree ad campaigns among others, behind-the-scenes content, trainings and education, livestreaming, interactive product catalogs, destination marketing, user-generated content campaigns and integration with virtual reality (VR). These technologies create an immersion effect for consumers and enhance brand engagement while creating the sense of presence. Also 360-degree videos can be used for training programs, education, livestreaming, interactive product catalogs among others destination marketing initiatives user generated content campaigns and integration with VR headsets. However successful 360° video marketing depends on producing engaging quality content that takes into account; the target audience; what story you want to tell; specific benefits related to the marketing strategy. This means that as technology evolves there will be more room for new effective 360-degree video marketing initiatives.
