Factors affecting consumers behaviour.

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Earlier we discussed why it is important for a business owner to understand the behaviour and attitudes of his or her customer or consumers. Understanding consumer behaviour definitely help you to produce the right product and services to sell or render, as well as imposing the right price for your goods and services. In this thread we are basically going to discuss about factors affecting consumers behaviours, below are some of these factors:

* Age: in business you do not expect an individual of 68 years old to have the same taste and preference of an individual who is just 18 years old. In most cases individuals of 68 years old, are likely to purchase old fashioned things or products, on the other hand, individuals of 18 years old are more drawn to purchase trending and stylish products. Moreover, as the business owner it is definitely your duty to sell and render goods and services, in which individuals of all categories could purchase and patronize.

* Trends: another factor that influence consumers behaviour is the trending rate of a particular product. If a particular type of fashion style is newly introduced into the fashion market, more individuals are more likely to patronize this trending fashion style. Business owners must be able to ascertain what's trending and what's old-fashioned in their line of business.

* Perception and believe: most times what moves customers and client to patronize a particular product is basically what they believe or percept about it, if a customer or client believe that a particular product is harmful he or she is more likely never to patronize such a product. For example not all individuals are buyers of tobacco and cigarettes, as products like this is considered harmful to human health and existence.

 

[CALVINDOL]

Indeed all factors explained above is generally capable of affecting the consumer behaviour of clients and customers in a particular business environment. But one of the main factors you obviously skip is the income of the clients and customers. The income of clients and customers definitely affect their behaviour to patronize or to not patronize a particular business products. When customers and clients residing in the particular business environment are earning low income there are more likely not to follow fashion trends which may be costly and expensive to purchase. However it is necessary for business managers and business owners establishing business in such area to consider all these.

Second of all, the believe of what a particular customer or client thinks to what a product can totally affect his or her ability to purchase it. Business products as well as goods and services are meant to satisfy consumers needs and wants. But when a customer or client thinks that a particular product is harmful to him or her health, or in any way he or she can refuse to patronize such product.

 

[Axis]

Understanding your consumer behaviour is definitely one of the successful in particular business organisation, and the possible reason for that is because customers I definitely needed in a business organisation for the business to earn profit and income, however for businesses to yield reasonable amount of profit they need to understand the behaviour of their various customers and clients. Factors affecting consumers behaviour possibly include age differenciation, and also belief. You did not expect an individual of 62 years old to have the same taste and preference of an individual of 18 years old and that is definitely what business owners to understand.

Secondly, what an individual believed about a particular product can definitely motivate him or her to patronize the product or not patronize. Products like tobacco and cigarette do not have much customers as many believe, that product like this for harmful to human existence and health. However not every sellers are vendors of products like this.

 

[Johnson2468]

Motivation
Motivation to take action frequently affects a person's purchasing behavior. People have a variety of needs, including social, fundamental, security, esteem, and self-actualization wants. Out of all of these, the consumer is motivated to purchase goods and services by their fundamental necessities and security needs, which come first among all other wants.

Perception
When we receive information about a product and analyze it to create a suitable image of a certain thing, our perception is influenced. We create an image of a product whenever we encounter an advertisement, review, comment, or promotion pertaining to it. As a result, how we perceive something greatly influences how we make decisions about what to buy.

Attitudes and convictions
The buying choice is also influenced by the attitudes and opinions of the consumer. The consumer behaves a certain manner toward a product based on this mentality. The brand image of a product is significantly influenced by this mentality. Therefore, in order to build their marketing strategies, marketers work very hard to comprehend consumer attitudes.