Factors mitigating against customer based growth

Augusta

VIP Contributor
When it comes to succeeding with business, there are different areas that one need to work in to, to have a safe sail. One of such is getting customers and most importantly being able to grow them.

There are factors that might limit a business having customer based growth. You need to know about them to work on them. They are

Lack of customers satisfaction; When you can't satisfied current customers it might be difficult to capture new ones for growth.

poot service delivery; When your delivery is poor . it works against customer based growth. As even old ones might decline service

No incentives; Nothing is in place to motivsre the customers to keep coming back and even bringing new buyers
 

King bell

VIP Contributor
When a business acquires and maintains its customers, it is called customer-based growth. Market saturation, intense rivalry, economic downturns, shifting consumer tastes, lack of differentiation, poor customer experience, ineffective marketing strategies, inadequate amount of marketing budget, lack of customer retention strategies, insufficient data and analytics, legal and regulatory challenges and technological disruptions can influence this process. The problem in these conditions is that businesses may not have the right audience to focus on promotions or advertising that would attract new customers or retain existing ones. Nevertheless, there are several ways that companies can overcome these difficulties which includes creating a strong value proposition; offering good customer service; remaining adaptable amidst market fluctuations; and consistently improving marketing efforts as well as customer retention initiatives. Consistent appraisal of these factors will lead to sustained growth based on the number of customers acquired.
 
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