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How did E-marketing help business or company?
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[QUOTE="Mataracy, post: 117680, member: 28733"] E- marketing can be defined or describe as a way of using electronic technology, particularly the internet. Under this we can categories it in to 7(seven) we call it 7ps of the marketing mix (1) PRODUCT: some products sold on the internet can be customised so that they are constructed to the customer specifications. (2) PRICE: this is more transparent on the internet and users can often compare price easily. Some websites are specifically designed to compare prices. (3) PLACE: Some goods such as music, videos software can be delivered over the internet. (4) PROMOTION: Website and e-mail are new ways of advertising goods and services. (5) PHYSICAL EVIDENCE/ENVIRONMENT: In terms of e- marketing the design of a website is important, because visitors will not stay on a website or if is not attractive ,difficult to navigate or fails to provide the information that visitors are looking for. (6) PEOPLE: The internet does not involve 'people' in marketing in the sense that customer are communicating by computer with a website. (7) Buying goods or services byvinternet is a process and the quality of this process as is another element in the marketing mix for e-budiness. E- marketing can also be consider in term of 6i's of the e-maeketing mix. (1) Interactivity (2) Intelligence (3) Individualisation (4) Integration (5) Industry structure (6) Independence of location My question is what did you understand by E- marketing in business or company? [/QUOTE]
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