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How DMPs Work in ADs Campaigns
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[QUOTE="Holicent, post: 247577, member: 76163"] [I] Digital marketing platforms (DMPs) are the data aggregators that collect information about users' online activity. They can be used by advertisers to target ads at specific audiences, such as people who have recently visited a shopping website (or just browsed through it). How does a DMP work? Digital marketing platforms collect information about users' online behavior and put it into a database. This database is then used to make predictions about what kinds of products or services will be most appealing to certain groups of people. The idea is that if you want to advertise your product, you can use these predictions to better target your audience so that you're more likely to get their attention and convince them to buy your product or service. The main benefit of using DMPs for advertising is that they allow advertisers to make informed decisions about how best to reach different consumer segments. For example, if an advertiser is looking for new customers who have recently made purchases on Amazon, they may want to focus on individuals who live in particular areas or have specific interests or demographics associated with them (such as being parents). By using a DMP's data-driven approach, they can better determine which demographic groups would benefit most from seeing their ads[/I] [/QUOTE]
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