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Business strategy
How does customer relationship affect business profits?
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[QUOTE="Etini, post: 342630, member: 90141"] Customer relationship is simply when a business builds a viable relationship with customers beyond the transactions. When a business focuses on building strong customer relationships, it helps the business in so many positive ways which include: 1) It breeds loyalty from the customers towards the business: When a customer perceives that strong relationship with a business, they tend to be loyal to that business and brand. Humans are emotional and they connect more with things they have relationships with. Same applies to their patronage. They would always repeatedly patronize businesses that they have relationships with. 2) Customer Relationship leads to a positive reputation for the business and brand. Customers would always have positivity about a business that they have a relationship with. They would be ready to speak for the business and defend it because they have a positive reputation about the business. 3) The business would have more sales from referrals. That's because the existing customers who already have a positive relationship about the business would share their testimonials and recommend the business for their friends. [/QUOTE]
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How does customer relationship affect business profits?
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