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Digital Marketing
How Does Digital Marketing Work?
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[QUOTE="Mika, post: 246917, member: 29399"] The mass media like Radio, TV, Cinema, Billboards, and newspapers are classified as traditional advertising platforms. However, the internet is considered a new-age advertising method. Advertising on the internet is called digital marketing. Digital marketing uses various platforms and approaches. Facebook is one of the most popular digital marketing platforms. On Facebook you can advertise in number of ways, you can do text-based marketing, image-based advertising, video-based advertising, you can use Facebook ads to build your brand or generate sales on your products, you can use facebook to drive targeted traffic to your store. Google is another popular digital marketing platform. Google has multiple platforms and offer multiple marketing methods. You can advertise across a lot of Google products, from Google search to youtube, admob (a mobile advertising platform), or google approved blogs and websites. You can use CPC or CPM advertising. You can do digital marketing to generate sales, build your brand, improve your market performance, build your customer base, etc. Comparatively, digital marketing is also cheaper than traditional marketing. For example, you can run an ad on Facebook for 10 days with just $1 per day budget and by spending $10 you can easily reach 10k people. You can do advertising for $10 on traditional media. [/QUOTE]
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