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How good is the use of discount coupon to win customers interest.
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[QUOTE="CALVINDOL, post: 295331, member: 43757"] The use of discount coupons can be an effective tool in winning customers' interest, as it can provide an incentive for customers to make a purchase. Coupons can be used to encourage customers to try a new product or service, or to incentivize repeat purchases. They can also be used to reward loyal customers or to drive sales during slow periods. Discount coupons can also create a sense of urgency for customers to make a purchase, as they may feel inclined to take advantage of the discount before it expires. Additionally, coupons can also help to increase the perceived value of a product or service, as customers may feel like they are getting a better deal when they use a coupon. Furthermore, coupons can also be used in a way that track the effectiveness of a marketing campaign by providing a unique code for each campaign, this way the company can track how many coupons were used, how many sales were made and how many new customers were acquired. However, it is important to note that coupons should be used strategically and in a way that aligns with the overall marketing strategy. Overuse of coupons or offering discounts that are too steep can devalue a brand or product and negatively impact profitability. In essence, the use of discount coupons can be an effective tool in winning customers' interest as they provide an incentive for customers to make a purchase, create a sense of urgency and increase the perceived value of the product. However, it's important to use them strategically and align them with the overall marketing strategy. [/QUOTE]
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How good is the use of discount coupon to win customers interest.
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