How have social media platforms change influencer marketing.

[CALVINDOL]

Social media has had a significant impact on influencer marketing, transforming it from a niche marketing strategy into a mainstream marketing channel. Here are a few ways in which social media has changed influencer marketing:

EXPANSION OF REACH: Social media has allowed influencer marketing to reach a much larger and more diverse audience. Influencers can now promote brands and products to millions of people around the world through platforms such as Instagram, TikTok, and YouTube.

INCREASED ENGAGEMENT: Social media has also led to higher engagement rates for influencer marketing. Followers of influencers are more likely to engage with content related to products or services that the influencer endorses, which can help increase brand awareness and drive sales.

IMPROVED TARGETING: Social media platforms allow brands to target specific demographics and interests, making it easier to reach the right audience with influencer marketing.

ENHANCED TRANSPARENCY: Social media has made it easier for brands to monitor the success of influencer marketing campaigns and measure their impact. Brands can track metrics such as engagement rates, click-through rates, and conversions to determine the ROI of their campaigns.

GREATER ACCESSIBILITY: Social media has made it easier for smaller businesses and new brands to participate in influencer marketing, as it is often more cost-effective than traditional forms of advertising.

To conclude, social media has played a significant role in transforming influencer marketing into a mainstream marketing channel, providing brands with greater reach, engagement, targeting, transparency, and accessibility.

 

[TOZZIBLINKZ]

The use of social media platforms to carry out influencer marketing activities is absolutely a huge revolution as well as upgrade in influencer marketing. Long before social media platforms like Facebook Instagram Twitter WhatsApp and tittok was brought into existence business organisations usually partner with influencer marketing that uses influencer marketing platforms some of which I know of but may not absolutely remember them for this comment. However the future for an individual to use an influencer platform is absolutely costly and very much expensive because I'm individual will have to pay huge amount of money to set up an influencer flow profile so that he or she can partner with various companies to carry out influencer marketing activities for monthly or yearly compensations.

However the use of social media platforms has made it very much easy and free of charge however for some individuals to use various tools in social media platforms like Facebook and Instagram they need to pay money but it's not huge amount of money as they would have paid if they use an influencer website.