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How influencer marketing can help businesses retain customers
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[QUOTE="Johnson2468, post: 301112, member: 93261"] Businesses are finding it harder than ever to keep customers in today's fast-paced internet era. Customers have a wide range of options, so it's important to establish a deep relationship with them in order to keep them coming back. Influencer marketing can help with that. Recently, influencer marketing has swept the marketing industry is growing rapidly, and for good reason. Businesses can reach a devoted and engaged audience by collaborating with influencers and using their credibility to market goods or services. Influencer marketing, though, is about more than just attracting customers. Also, it can be very helpful in keeping existing customers. By the use of social proof, influencer marketing can also aid in retaining customers. Social proof is the phenomena wherein people base their conclusions on the views and actions of others. Customers are more inclined to consider and stick with a particular product or service when they see their friends or favorite influencers utilizing it. Finally, by creating a feeling of community, influencer marketing can assist businesses in keeping customers. Customers feel like they are a member of a community of like-minded people when they witness influencers endorsing a product. Customers are more likely to stick with the product because of the sense of belonging this promotes. [/QUOTE]
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