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How Marketing and Advertising Evolved
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[QUOTE="Holicent, post: 255332, member: 76163"] The rapid technological developments revolutionized marketing by allowing companies to reach their target audiences much more efficiently. For example, in the past, the only way to advertise was through newspapers and magazines. Nowadays, companies can advertise on television, radio and the Internet. As a result, advertisers are able to reach a much wider audience than ever before. Another advantage of advertising through these new media is that it allows companies to target specific groups of people (such as young adults). By using television or the Internet as their medium of choice, advertisers can reach out to potential customers who have expressed an interest in their services or products. In the past, technology was a stand-alone field. It was used for some tasks, but not for others. As we have seen over the past few years, there has been a shift in this thinking. Technology has become integrated into almost every aspect of our lives. As such, it is no longer just about what we can do with it; rather, it is about how we use it to improve our lives and make them more efficient. [/QUOTE]
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