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Email marketing
How often should you follow up marketing mails?
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[QUOTE="Bookwormlux, post: 227702, member: 25193"] Email marketing is something that is really not easy and comes with a whole lot of stress , especially when you're not getting any replies for people that you have sent the mails to . Most of the time , it is often believed that when it comes to email marketing, you have to follow up multiple times before being able to seal a deal . In fact , experience has helped me to understand that 80% of the deals usually come to pass after the 5th or more follow-up that is done by marketers. The real problem here is the fact that a lot of people are not willing to go with the stressful method of follow-up , because they feel it is not worth it and necessary. From the little experience that I have so far , I've come to realise that once you do not do a follow up mail after the first one you sent , you would most likely not be able to get people to pay attention to whatever you are sending to them . Another thing that I have to bear at the back of your mind is the fact that, some of them may not even have noticed your first email you sent and then there is a need to send them a second one which will then enable them to understand what you are talking about . What differentiates successful marketers from unsuccessful ones is usually the fact that unsuccessful ones do not want to pass through the stress of follow-up . From the experience that you may have had so far when it comes to email marketing what is the number of time that you have to follow up on a previous marketing emails you have sent ? Are there any individual here who think that follow up is not necessary? [/QUOTE]
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How often should you follow up marketing mails?
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