Yusra3
VIP Contributor
Algorithmic bias means that the algorithms used to determine what content is shown to users can be biased in favor of certain types of content. This can happen in a variety of ways, and it's important to understand how social media companies are trying to counter this bias.
One way that algorithms can be biased is by showing more content from brands who pay for advertising space on their platforms. This means that if you're a small business who doesn't have the budget for those kinds of ads, your posts will get less visibility than those from bigger brands even if those smaller brands are generating just as much engagement with their audiences as the bigger ones do!
Another way algorithms can be biased is through filtering out posts that don't fit into their predetermined categories or topics. For example, if you post about "how-to" guides for making a business card at home but don't include any photos or videos, then your post will probably not show up in search results because it doesn't fit within those parameters (and because it's missing key words).
One way that algorithms can be biased is by showing more content from brands who pay for advertising space on their platforms. This means that if you're a small business who doesn't have the budget for those kinds of ads, your posts will get less visibility than those from bigger brands even if those smaller brands are generating just as much engagement with their audiences as the bigger ones do!
Another way algorithms can be biased is through filtering out posts that don't fit into their predetermined categories or topics. For example, if you post about "how-to" guides for making a business card at home but don't include any photos or videos, then your post will probably not show up in search results because it doesn't fit within those parameters (and because it's missing key words).
