How to boost your brand visibility offline

[Augusta]

A lot of times we focus more on brand visibility online and forget to optimize the brand offline. We need to work at both ends so that we capture al our customers and potential buyers everywhere. You need to be seen and known in both ways. So how do you boost your brand visibility even offline.

1. Design printed promotional materials for your business: You need to have the information about your business on printed materials such as custom business stickers, window stickers, business card etc.

2. Offer incentives to potential customers: people love to go for businesses that would love to give them incentives. So even offline boost your brand by giving your customers discounts,coupons and starting loyalty programs to reward great customers

3. Use a packaging makeover: you need to change your packaging to keep inviting your customers to your products. You don’t need to continue with the usual boring packages. Do something different with it. It will help attract your customers and even new ones too.

4. Network : this is the era of networking to meet others that can help your brand. You need to attend some neighbourhood seminars, conferences and pblic gatherins. You need more people to know about your brand.

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[Jasz]

A lot of times, people think that the best way to promote their brand is online. But what if your target audience isn't on the internet? What if they're busy at work, or out on a hike? Well, there are many offline ways to reach your audience, too! Here are some simple ways to do just that:

Hand out branded flyers and cards to individuals; don't just post them on bulletin boards
Send employees out in teams with branded t-shirts and hats with your logo on them; it's a surefire way to get you exposure
Offer samples of your product or service at various events; this will help you draw attention from those who might not be aware of you otherwise.

Put up posters with some of your best photos/artwork. If you have a great graphic designer on staff, you could get them to create something for you. Otherwise, try looking for photographers in your area who have used the same style as you in their work and ask permission to use it in yours.

Flyers can be a great way to get customers in the door, but they won't necessarily keep them coming back. If you want repeat business, offer discounts that can be redeemed via social media sign-ups.