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Brand management
How to boost your brand visibility offline
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[QUOTE="Augusta, post: 225390, member: 25283"] A lot of times we focus more on brand visibility online and forget to optimize the brand offline. We need to work at both ends so that we capture al our customers and potential buyers everywhere. You need to be seen and known in both ways. So how do you boost your brand visibility even offline. 1. Design printed promotional materials for your business: You need to have the information about your business on printed materials such as custom business stickers, window stickers, business card etc. 2. Offer incentives to potential customers: people love to go for businesses that would love to give them incentives. So even offline boost your brand by giving your customers discounts,coupons and starting loyalty programs to reward great customers 3. Use a packaging makeover: you need to change your packaging to keep inviting your customers to your products. You don’t need to continue with the usual boring packages. Do something different with it. It will help attract your customers and even new ones too. 4. Network : this is the era of networking to meet others that can help your brand. You need to attend some neighbourhood seminars, conferences and pblic gatherins. You need more people to know about your brand. Add your thoughts [/QUOTE]
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