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Brand management
How to build a strong brand- The Guinness Example
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[QUOTE="Etini, post: 292753, member: 90141"] [HEADING=2][SIZE=16px]Branding is a crucial aspect of any business, and it's what sets a company apart from its competitors. A strong brand can establish a company's reputation, build customer loyalty, and drive sales. One excellent example of successful branding is Guinness, the Irish brewery known for its iconic stout.[/SIZE][/HEADING] Guinness has been around for over 250 years, and its brand is instantly recognizable thanks to its distinctive black and gold label, font, and harp logo. The company has also mastered the art of marketing and has run memorable ad campaigns over the years, such as the "Guinness is Good for You" slogan from the 1920s. But Guinness' branding goes beyond just its logo and advertising. The company has a strong commitment to sustainability and social responsibility, which is reflected in its corporate values and actions. For example, Guinness has invested in renewable energy sources, water conservation, and supporting local communities. This commitment to social and environmental responsibility has helped to further strengthen the Guinness brand and has contributed to the company's success. It's clear that Guinness understands the value of a strong brand and has worked hard to cultivate and maintain its reputation over the years. Other companies can take a leaf from the Guinness Brand Development Model. [/QUOTE]
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How to build a strong brand- The Guinness Example
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