Jasz
VIP Contributor
Buying an existing blog is a great way to expand your web presence and attract more customers. You can buy a blog on a platform like Flippa, but you will want to be very careful about it. Before you buy, make sure the blog's metrics are real and verifiable. A site that has been up for a year but only gets 1 view per week is not worth buying.
Here are 7 tips for making sure that your money is well spent:
1. Check the site's traffic using analytics tools.
2. Find out if the site has any recurring revenue sources, like ads or subscriptions.
3. Ask to see the site's domain registration history and make sure it matches up with what you were told by the seller.
4. Look up their contact information and verify that they're a real person or company, not just a phony email address.
5. Request access to their social media sites so you can check on their followers/likes/etc.; if they refuse, ask for screenshots of those pages instead (but keep in mind that these could easily be faked).
6. Use Google Alerts to track mentions of the website after purchase; if something looks fishy, you'll know about it right away!
7. Be sure they have organic traffic this way google will recognize your website.
But how do you know that the seller isn't just looking to scam you?
Here are 7 tips for making sure that your money is well spent:
1. Check the site's traffic using analytics tools.
2. Find out if the site has any recurring revenue sources, like ads or subscriptions.
3. Ask to see the site's domain registration history and make sure it matches up with what you were told by the seller.
4. Look up their contact information and verify that they're a real person or company, not just a phony email address.
5. Request access to their social media sites so you can check on their followers/likes/etc.; if they refuse, ask for screenshots of those pages instead (but keep in mind that these could easily be faked).
6. Use Google Alerts to track mentions of the website after purchase; if something looks fishy, you'll know about it right away!
7. Be sure they have organic traffic this way google will recognize your website.