Holicent
VIP Contributor
Once you have identified the market opportunity and developed a business plan, the next step is to convince potential investors that your business is worth investing in. In this section, we provide an overview of how to create an investment pitch deck and set out some of the key components.
1. Understand what investors want to see
Before you start writing your pitch deck, it's important to understand what investors are looking for in a business plan. The world has changed since the dot-com boom, when startups were able to raise huge sums without an understanding of their long-term prospects or ability to generate revenue. Today, investors want to see detailed financial forecasts and robust management teams who can deliver on their promises. They also want reassurance that they have picked the right sector as well as clarity on how much they will need to raise and why they need that amount of capital in order to grow their business.
2. Keep it short and simple
When creating your presentation deck, keep things simple by focusing on just three aspects: vision; product/service offering; financials/valuation. Think of these slides as the key components of your pitch.
3. Make it visually appealing
1. Understand what investors want to see
Before you start writing your pitch deck, it's important to understand what investors are looking for in a business plan. The world has changed since the dot-com boom, when startups were able to raise huge sums without an understanding of their long-term prospects or ability to generate revenue. Today, investors want to see detailed financial forecasts and robust management teams who can deliver on their promises. They also want reassurance that they have picked the right sector as well as clarity on how much they will need to raise and why they need that amount of capital in order to grow their business.
2. Keep it short and simple
When creating your presentation deck, keep things simple by focusing on just three aspects: vision; product/service offering; financials/valuation. Think of these slides as the key components of your pitch.
3. Make it visually appealing