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Brand management
How to Create Brand Awareness
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[QUOTE="Good-Guy, post: 230009, member: 29109"] Brand awareness basically refers to the process of making your product or company more popular. I think that there are various was to make your brand more popular. It should be noted that before many world known brands became popular, they were not that famous. They became famous due to various reasons. One of the biggest reasons why those brands became so popular is they expanded their business to other countries. There are many brands in the world that marketed their business in all over the world. Apart from that, they never compromised on the quality. they buy expensive raw material and produce products that are durable and reliable. this is something that is not found in a few local companies that focus only on making profits. Another reason why a brand becomes popular is because of its customer support. They provide quick customer support to all the customers regardless of where the customer is available. They also provide guarantees on products. I have noticed that many local brands do not offer guarantee or they offer guarantees for a really short period of time and this is also a big reason why the customers prefer international brands over these local brands. [/QUOTE]
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