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Brand management
How to Create Brand Awareness
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[QUOTE="Mika, post: 244437, member: 29399"] There are different ways to create brand awareness. Here are some possibilities that you as a business can explore. Logo: A logo is not just a simple image or illustration, it tells a lot of things about the business and the product. For instance, a yellow-colored M will tell you about a food chain called Mcdonald's. When you see this logo, you will remember its menu, especially the burgers. Slogan: Just like the logo, the slogan will create brand awareness. For instance, the slogan of Red Bull is Red Bull Gives You Wings. Red Bull is an energy drink, you can imagine how effective brand value the slogan has created. Just by looking at the slogan, you start believing that Red Bull will give you a lot of energy. Brand ambassador: Dove uses common women to promote its product. This strategy helps common women to identify with these product endorsers, which builds sales for the company. However, some companies use celebrities as brand ambassadors. For instance, Adidas has used Messi. Since Adidas is a sports company and Messi is a footballer, it made sense to use this celebrity to promote the products. Brand ambassador plays a huge role in building interest in the product. [/QUOTE]
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