Holicent
VIP Contributor
A unique value proposition, or uvp, is a statement that describes what your business does and how it does it. It should be short and easy to understand, so that potential customers can quickly understand what you do and why they should choose you over your competitors.
Your uvp should be clear and concise. You don't have time to waste on long-winded explanations of what you do; your goal is to get the attention of potential clients who could be interested in what you're offering them.
Here are some tips for developing a unique value proposition:
1. Think about the client's perspective when writing your uvp. What do they want? What problem are they trying to solve? Keep these questions in mind as you write out your own unique value proposition.
2. Make sure your uvp is relevant to your target audience. If you're selling pharmaceuticals, then a statement such as "We help people live longer" isn't going to be very effective, but "We make sure our customers feel their health is in safe hands" might work better.
Other "UVPs" you can use depending on the kind of products include:
"We provide trainings that increase productivity," or "We sell products that help people feel more confident and powerful."
Your uvp should be clear and concise. You don't have time to waste on long-winded explanations of what you do; your goal is to get the attention of potential clients who could be interested in what you're offering them.
Here are some tips for developing a unique value proposition:
1. Think about the client's perspective when writing your uvp. What do they want? What problem are they trying to solve? Keep these questions in mind as you write out your own unique value proposition.
2. Make sure your uvp is relevant to your target audience. If you're selling pharmaceuticals, then a statement such as "We help people live longer" isn't going to be very effective, but "We make sure our customers feel their health is in safe hands" might work better.
Other "UVPs" you can use depending on the kind of products include:
"We provide trainings that increase productivity," or "We sell products that help people feel more confident and powerful."
