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How to do Competitor Analysis
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[QUOTE="Jasmine, post: 169480, member: 49159"] If you have a business, you surely have a competitor. Therefore you will have to minimize the risk associated with competition. In order to minimize risk posed by your competitor, you need to do competitor analysis. Here’s how you can do it. Identify your competitors Find out who your competitors are. Learn what products and services they are selling, how they are selling. How strong is their customer base, how loyal are their customers? Analyze your competitors Find out who exactly is your competitor’s customers are, learn about the market your competitor operate, what marketing channels they use, what kind of marketing strategies that are using. Analyze the information you get from competitor analysis Make a record of your competitor’s company name, products and services, pricing, marketing, audience. Compare yourself with your competitor. [/QUOTE]
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