How to Do Demographic Segmentation for Your Marketing Plan

[Jasmine]

The key to build a great marketing plan and generate tons of sales is to do market segmentation. Market segmentation is basically customer segmentation. By doing customer segmentation you will discover who your customers and where they are located, among many other things.

One of the key areas for customer segmentation is demographic segmentation, which is based on the demographic traits. Here are the key pointers in demographic segmentation.

Age: define the age range for your customers

Gender: define the gender for your customers

Finance: Define the financial position of your customer (lower class, middle calls, lower middle class, upper class, etc.)

Social status: Define socio-economic position of your customers.

Education: Define education level of your customer (High school, college, university, etc.)

Family: Define the family size and the status

 

[Mika]

Marketing has two functions, one to build your brand and brand loyalty, two, to build customers and generate sales. Market segmentation is very important to achieve both of these aims. Demographic segmentation means knowing your customers so that your business and products will be known to the right customers.

 

[Jasmine]

I agree, the purpose of marketing is to make your potential customer aware about your business and products, and also sell your products to your customers. Before you promote your business and products to your potential customers for brand awareness and sales, you will have to know who exactly is your customer.