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How to Do Demographic Segmentation for Your Marketing Plan
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[QUOTE="Jasmine, post: 158570, member: 49159"] The key to build a great marketing plan and generate tons of sales is to do market segmentation. Market segmentation is basically customer segmentation. By doing customer segmentation you will discover who your customers and where they are located, among many other things. One of the key areas for customer segmentation is demographic segmentation, which is based on the demographic traits. Here are the key pointers in demographic segmentation. Age: define the age range for your customers Gender: define the gender for your customers Finance: Define the financial position of your customer (lower class, middle calls, lower middle class, upper class, etc.) Social status: Define socio-economic position of your customers. Education: Define education level of your customer (High school, college, university, etc.) Family: Define the family size and the status [/QUOTE]
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