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Tips for optimizing product data
Product data determines the expected performance and behavior of your ads and organic data on Google platforms. To achieve the best possible performance across advertising, data, and shopping campaigns, high-quality product data must be presented and kept current.
Here are some tips for creating an effective data set that will help you get the results you want from your campaigns.
Thinking of customers in a strategic way
Use the information available about your products and your audience to plan your campaigns in advance.
Outline the customer journey, from the search query to the payment stage. Identify opportunities that allow you to provide a better shopping experience, such as improving your product data, landing page, and checkout process. A customer is more likely to make a purchase if they can quickly find what they want, have enough information to make an informed decision, and complete the transaction with just a few steps.
Prioritize the highest-value products when allocating resources. Focus on the products that have the greatest impact on campaign performance. Make sure you provide complete product data and resolve serious issues with these products.
Execute experiments to determine the most effective optimization techniques for your products and target audience. For example, you could try adding color to clothing product titles and then measure the change in key performance metrics. You can try different methods to determine which strategies are producing positive results for your business.
Take advantage of opportunities to highlight your ads and product data, using promotional ads, product ratings, customer reviews, and local physical warehouse ads. Highlight your unique offerings and value propositions to differentiate your products, ads, and product data from those of competitors.
Highlight important details about the product
Use product titles to attract customers to your ads and product data.
Include important attributes in the title, such as popular brand names, age group, gender, size, color, size type, or customization options. Provide customers with information about your product that is most relevant to search topics in order to better match search terms and improve performance.
Include essential details in front of the product title, especially if they are not visible in the image. Full product titles don't appear in most ad formats, so at the beginning of the title add the content that's most relevant to the product and catches the eye of shoppers to give customers the information they need before they click on the ad and go to your website.
Use high quality photos
Use great images to make the best user experience and improve product performance.
Provide the highest resolution images available to you. Products with high-quality images are more likely to appear in relevant search queries, and these products capture the attention of customers, especially on today's high-resolution smartphones.
Avoid placeholder images or images that include a promotional ad or logos. Present a professional image that grabs customers' attention.
Provide the most accurate product data
Use up-to-date and complete information to gain the trust of your customers.
Always display up-to-date price and availability data, including tax and shipping, using automated feed view (including within-day adjustments), the Content API, or structured data markup. Customers will leave your site if they don't see the price or availability they expect. These differences also lead to the rejection of the goods.
Provide the most detailed values for 'product type' and google product category with at least second or third level details. Organize the 'product type (product type)' attribute to start with a generic group and end with a more specific group. Avoid adding synonyms, search query phrases, or promotional text. Products should be classified by type only. For example: Apparel & Accessories Outerwear Coats & Jackets Denim Jackets
Use a different value for each product identifier and title in your product data. Regular use of the same commodity identifier will preserve its historical data. Additionally, you can use a different value for the title attribute to display each product's details and attributes to help customers quickly find what they're looking for.
Provide a value for grin (GTIN) when it's available for your products, GTINs help us understand exactly which product you're offering. When we understand or display the product you're selling, we can help you improve your performance by adding valuable product details and displaying Shopping ads and organic product data in search results that are most relevant to the product's topic. This also means that your ads can be shown in more places on Google, YouTube and partner websites.
Product data determines the expected performance and behavior of your ads and organic data on Google platforms. To achieve the best possible performance across advertising, data, and shopping campaigns, high-quality product data must be presented and kept current.
Here are some tips for creating an effective data set that will help you get the results you want from your campaigns.
Thinking of customers in a strategic way
Use the information available about your products and your audience to plan your campaigns in advance.
Outline the customer journey, from the search query to the payment stage. Identify opportunities that allow you to provide a better shopping experience, such as improving your product data, landing page, and checkout process. A customer is more likely to make a purchase if they can quickly find what they want, have enough information to make an informed decision, and complete the transaction with just a few steps.
Prioritize the highest-value products when allocating resources. Focus on the products that have the greatest impact on campaign performance. Make sure you provide complete product data and resolve serious issues with these products.
Execute experiments to determine the most effective optimization techniques for your products and target audience. For example, you could try adding color to clothing product titles and then measure the change in key performance metrics. You can try different methods to determine which strategies are producing positive results for your business.
Take advantage of opportunities to highlight your ads and product data, using promotional ads, product ratings, customer reviews, and local physical warehouse ads. Highlight your unique offerings and value propositions to differentiate your products, ads, and product data from those of competitors.
Highlight important details about the product
Use product titles to attract customers to your ads and product data.
Include important attributes in the title, such as popular brand names, age group, gender, size, color, size type, or customization options. Provide customers with information about your product that is most relevant to search topics in order to better match search terms and improve performance.
Include essential details in front of the product title, especially if they are not visible in the image. Full product titles don't appear in most ad formats, so at the beginning of the title add the content that's most relevant to the product and catches the eye of shoppers to give customers the information they need before they click on the ad and go to your website.
Use high quality photos
Use great images to make the best user experience and improve product performance.
Provide the highest resolution images available to you. Products with high-quality images are more likely to appear in relevant search queries, and these products capture the attention of customers, especially on today's high-resolution smartphones.
Avoid placeholder images or images that include a promotional ad or logos. Present a professional image that grabs customers' attention.
Provide the most accurate product data
Use up-to-date and complete information to gain the trust of your customers.
Always display up-to-date price and availability data, including tax and shipping, using automated feed view (including within-day adjustments), the Content API, or structured data markup. Customers will leave your site if they don't see the price or availability they expect. These differences also lead to the rejection of the goods.
Provide the most detailed values for 'product type' and google product category with at least second or third level details. Organize the 'product type (product type)' attribute to start with a generic group and end with a more specific group. Avoid adding synonyms, search query phrases, or promotional text. Products should be classified by type only. For example: Apparel & Accessories Outerwear Coats & Jackets Denim Jackets
Use a different value for each product identifier and title in your product data. Regular use of the same commodity identifier will preserve its historical data. Additionally, you can use a different value for the title attribute to display each product's details and attributes to help customers quickly find what they're looking for.
Provide a value for grin (GTIN) when it's available for your products, GTINs help us understand exactly which product you're offering. When we understand or display the product you're selling, we can help you improve your performance by adding valuable product details and displaying Shopping ads and organic product data in search results that are most relevant to the product's topic. This also means that your ads can be shown in more places on Google, YouTube and partner websites.
